Email Operations Coordinator
1-800-Flowers
2022 – 2026Full-time
- Managed end-to-end production and deployment of high-volume promotional, lifecycle, and transactional email marketing campaigns across multiple 1-800-Flowers brands.
- Built, tested, scheduled, and maintained responsive HTML email templates using Salesforce Marketing Cloud.
- Developed and maintained Journey Builder automations to support customer lifecycle, promotional, and triggered email campaigns.
- Implemented personalization and dynamic content using Salesforce Marketing Cloud and Movable Ink to deliver targeted customer experiences.
- Performed comprehensive QA across devices and email clients to ensure quality, accuracy, accessibility, and deliverability.
- Partnered with marketing, creative, merchandising, and development teams to execute campaigns on schedule.
- Utilized ClickUp, Attentive, Braze, Movable Ink, Movable Ink DaVinci, and Litmus to support campaign workflows, dynamic content, QA, and cross-channel marketing initiatives.
- Trained and onboarded team members on email production workflows, QA best practices, and marketing technology platforms.
- Improved production workflows and troubleshot rendering, personalization, and deployment issues.